ABOUT:
Luis "Threz" Palencia, is a Venezuelan Art Director based in Brooklyn, NY.
With more than 10 years of experience in the field of design and advertising, Luis has been able to make a place for himself in the professional market. His Illustration, Typography and Branding skills have earned him a name, while being his channels of expression and promotion of modern Visual Culture.
With the help of a variety of clients like Verizon, go90 Soccer, Absolut Vodka, Coyo Taco, HBO MaxPrime, Viacom, Time Out Magazine Mexico, YouTube and Sharpie, he has expanded his abilities and has become an Art Director capable of approaching completely different types of projects.
In 2010, he was instrumental in the growth of cultural movements in his country by founding a project called ElSúperCartel, a series of exhibitions about Venezuelan graphic design & illustration. Luis curated and organized the display of these showcases in some of the most important galleries and museums in Venezuela for three years.
From 2014 - 2018, Luis was the Founder and Creative Director of Bold & Heavy, a clothing brand & personal exploration as a Visual Artist.
With more than 10 years of experience in the field of design and advertising, Luis has been able to make a place for himself in the professional market. His Illustration, Typography and Branding skills have earned him a name, while being his channels of expression and promotion of modern Visual Culture.
With the help of a variety of clients like Verizon, go90 Soccer, Absolut Vodka, Coyo Taco, HBO MaxPrime, Viacom, Time Out Magazine Mexico, YouTube and Sharpie, he has expanded his abilities and has become an Art Director capable of approaching completely different types of projects.
In 2010, he was instrumental in the growth of cultural movements in his country by founding a project called ElSúperCartel, a series of exhibitions about Venezuelan graphic design & illustration. Luis curated and organized the display of these showcases in some of the most important galleries and museums in Venezuela for three years.
From 2014 - 2018, Luis was the Founder and Creative Director of Bold & Heavy, a clothing brand & personal exploration as a Visual Artist.
In 2018, Luis started Deli & Graphics, a podcast in Spanish for creatives. In every episode, Luis tries to help others to believe in themselves in order to create something greater.
In his spare time, Luis searches for musical gems to update his playlist, long walks with his dogs, tries new kinds of wines with his friends and watches the episodes of his all-time favorite television show, Seinfeld, over and over again.
In his spare time, Luis searches for musical gems to update his playlist, long walks with his dogs, tries new kinds of wines with his friends and watches the episodes of his all-time favorite television show, Seinfeld, over and over again.
AWARDS:
LAUS AWARDS 2013 [MADRID, SPAIN] Bronze Audio-Visual Graphics: TV/Film Identity.
PRESS/BLOGS:
Behance Blog Interview (2015) · Behance Typography Served (2014) & Behance Branding Served (2014)
CONTACT:
Email: info@threz.net
Instagram: @threz_