In 2018, after following GaryVee for a while, I started working with him and his team. I had the opportunity to work on his brand, creating content for every social media platform, especially YouTube and Instagram. Still, I also had the chance to develop strategies and content for LinkedIn, TikTok, Twitter, Pinterest, the GaryVee en Español team, and podcast platforms.

As a team, we created around 200-250 pieces of content a week; it was a great opportunity to learn how to test ideas based on data and results, follow our instincts, and try new things.

Here are some highlights of my two-year work with the team: I was in charge of GaryVee’s YouTube thumbnails, especially for his original movies. I also created some social media content and posters/OOH for his sneaker collaboration with K-Swiss.